Guy Kawasaki on How to Rock Social Media
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Description
Entrepreneur and social media expert Guy Kawasaki-who has 1.4 million Twitter followers and more than a quarter million likes on Facebook-shares his experience and knowledge about how to be successful on social media for personal and professional branding. He offers profile optimization tips, discusses great techniques for crafting and distributing shareable content, explores how to best engage with fans and followers, provides tips specific to each major social media platform, and explains how to best integrate social media with a blog.
Topics include:
Optimizing your profile
Choosing a good screen name
Choosing a good avatar
Perfecting your profile
Perfecting your posts
Optimizing engagement with fans and followers
Platform power tips
Integrating social media and blogging
Business online course
Information about business:
Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”
Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.
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