Patrick Moreau – Muse Storytelling for Documentaries

Why Learn Story via Muse?

It’s estimated that we see up to 5,000 ads a day. Our attention spans are dwindling and we’re increasingly unsure about the truth in what we see and hear.

Story cuts through the noise and makes real connections. Story is what makes you memorable. Muse is built on years of research in psychology, neuroscience, anthropology, and sociology—all looking at one main thing: how we, as humans, connect. We found what grabs people’s attention, makes something memorable, and what determines whether something is felt emotionally.

Muse is a step-by-step guide encompassing a decade of experience, countless devoured journal articles, and the “why” behind it all.

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Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

Outstanding Course: AWAI’s 2020 Copywriters Initiative