Marketing Roadmap from Pam Hendrickson & Jeanna Hurlbert

Step 1: The Customer X-Ray (aka “5 Core Problems”) — When you know your customers—really know them—creating offers they can’t wait to buy is simple. We’ll go beyond those “ideal client” exercises that only just scratch the surface and show you how to leverage concrete data to get a deeper understanding of your customers and their top 5 problems. With this knowledge, you’ll be able to create the marketing messages and offers that thrill your clients—and make you money.

Step 2: “Take the Stress Away” Content Plan — “Content marketing” is one of the hottest strategies out there right now—but what good is content that doesn’t turn your audience into buyers? We’ll show you a quick and easy way to create a content marketing plan that’s 1) easy to manage, 2) attracts a constant flow of leads and 3) turns your audience into buyers.

Step 3: “Create Passive Income” Product Plan — Consistent, escalating revenue is the key to building a successful business—and the financial freedom you’ve always wanted. We’ll show you how to design and implement the right product suite to turn one-off customers into long-time clients by meeting their needs with the high-value, high-dollar offers that fund your business for years to come.

Step 4: “On-Demand Income” Marketing Plan — Combine the best of the best strategies from Internet marketing, corporate marketing, direct response marketing and social media marketing in a concise, easy-to-implement marketing plan. We’ll show you exactly how to use your time to maximize your sales—and your impact.