John Shea – SEO Consulting Blueprint

John Shea – SEO Consulting Blueprint

Archive : John Shea – SEO Consulting Blueprint

Who Is This Course For?

•  You have some SEO experience but need help getting more clients
•  People who are tired of trying one thing after another and not seeing results.
•  You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
•  Anyone looking to tap into passive SEO profits without having to do any SEO.
• Sounds like you?

HERE’S WHAT YOU GET…

MODULE #1

Client Acquisition Toolbox

• You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
•  You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
•  I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
•  How to find businesses already spending money so you know which businesses to approach and how.

MODULE #2

Closing Clients

• You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings
•  Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
•  I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
•  You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.

MODULE #3

Fullfilment & Delivery 

• You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
•  You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
•  How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
•  I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.

MODULE #4

OUTSOURCING MASTERY

• Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
•  I walk you through how to automate the whole delivery process so you can make more money by working less
•  I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
•  You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
•  You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.

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Week 1 – Introduction To The Course

• What To Expect From This Course
• Have Questions?
• Action Steps

Week 1: Building a Simple Agency Website

• Should You Focus On a Specific Niche & Service Offering?
• Getting Creative With Your Agency Name
• Registering a Domain
• Web Hosting
• Setting Up Your Website With WordPress
• Creating a Professional Email Address
• Recommended Themes & Plugins
• Website Graphics & Business Cards
• Walking You Through My Niche Focused Agency Website
• Offering Web Design & SEO?

Week 2: Setting Up Your New Business

• Introduction To Week 2
• Starting Your Own Company
• Registering an LLC
• Setting Up Your Business On Google+ & Yelp
• Why Having a Partner Will Help Grow Your Agency

Week 2: A Project Management Approach To SEO Tasks

• Introduction To This Section
• Introduction To Trello
• Trello Setup & Demo
• Trello SEO Overview
• Google My Business
• Bing Places
• Apple Maps
• Bing Webmaster Tools
• Google Search Console
• WordPress Plugins
• Buffer Social Media Syndication
• Jetpack Social Media Syndication
• Google Analytics
• Pretty Link Lite – Setup a Review Link
• Marketers Center Services
• Schema
• Content
• Google Shares
• Brightlocal Reports
• SEO Powersuite Audit
• On-page SEO
• Silo Structure
• Final Walk through

Week 3: How To Acquire New Clients

• Introduction To Week 3
• Video & Photo Tools
• Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
• Scopeleads Intro
• Scopeleads
• Finding Businesses That Already Spend Money
• Using LinkedIn To Approach Prospects
• LinkedIn Auto Client Method
• Using Moz Local
• An Example Prospect Video That Landed Me a $750/month Client
• An Example Prospect Video That Landed Me a $500 Website Design Client
• Template Emails For Contacting Potential Clients
• Following Up With a Cold Call
• Cold Call Tactic – Offering To Setup The Google+ Business Page
• Offering To Meet Clients In Person
• Using Maps Prospector To Find Unclaimed Listings
• HubSpot Sales For Email Prospecting & Tracking Email Opens

Week 3: Using UpWork To Land Clients

• UpWork Introduction
• An Overview Of UpWork
• Creating Your UpWork Tagline
• Creating Your Upwork Video
• Writing an UpWork Overview Summary
• Building Your UpWork Portfolio
• Adding Profile Keywords
• Profile Categories and Experience
• Taking UpWork Tests
• Certifications – Work History and Other Experience
• Your Hourly Rate – Pricing Perception
• Setting Your Availability
• Submitting Proposals The Unique Way
• Speed and Proposal Tips
• Skillshare Free Course Case Study
• Offering To Do Fixed Rate Work Vs. Hourly
• Closing The Deal & Landing Clients
• Taking Small Jobs
• Upgrading To Freelancer Plus
• Outsourcing SEO Case Study

Week 4: CRM Tools & Automation

• Introduction To Week 4
• Getting Started With Nutshell
• Setting Up a Lead System In Nutshell
• Integrating WuFoo Forms with Nutshell
• Using Google Drive as a CRM

Week 5: Closing Sales, Proposals & Invoicing Clients

• Introduction To Week 5
• Providing Clients With a Proposal For SEO
• Contracts For Your Work
• How To Invoice Clients
• Creating Case Studies After Getting Positive Results For Clients

Week 5: Working With Clients

• Onboarding Your Clients
• The Typical Types Of Clients You Will Find
• Scheduling Bi-weekly or Monthly Calls
• Taking Notes & Being Hands Free
• Organization For Next Steps, Scheduled Calls & More
• The Importance Of Regular Communication
• The Mentality Between Getting a $300 Client vs. a $1000 Client

Week 5: Pro-Active Communication About Client Success

• What Does It Mean To Be Pro-Active?
• Listen to 5 Phone Calls
• Leadpages Custom Rank Tracking & Audit Reports For Clients

Week 6: SEO Tools & Services I Use

Introduction To Week 6

• SEO Powersuite
• LongTail Pro Keyword Research
• UpCity Local SEO
• Brightlocal
• GeoRanker For Checking Your Rankings
• SerpBook
• SEMRush
• Sales Genie
• Teamwork
• Leadpages & Thrive Themes
• Unbounce
• Ahrefs
• iWriter
• CallRail
• Social Media Auto Posting: JetPack & Buffer
• Infinite WP – Website Management

Week 7: Outsourcing SEO & Becoming The Middle Man

Introduction To Week 7

• Should I Outsource Or Do The Work Myself?
• Pricing Your Services Higher
• Bartering Services
• The Hoth
• Marketers Center
• FatJoe
• PosiRank
• Source Market
• Web Ranker 2.0
• Warrior Forum – NDOSEO
• Mark Herre – SEOGame
• 51 Blocks
• Lightning Rank
• Serp Champion
• Diggity Links

Week 8: Conclusion & Focusing On Staying Consistent

• Staying Focused On Your Business
• Conclusion To The Course

Bonus: Google My Business Course

What To Expect In This Course

• Why Having Google My Business is Critical For Every Local Business
• Intro To Google My Business
• An Example Google My Business Page Setup
• Setting Your Service Distance & Address
• Selecting The Best Business Category
• Tagging Photos Inside Of Google My Business or Using Picasa
• Bulk Tagging Photos With a Location
• Viewing Insights About Your Business
• A Completed Google My Business Profile – Getting to 100%
• Why Reviews Are So Important
• Responding To Reviews
• Grade.us
• The Review Handout Generator
• Bonus: Interview With Rahul Alim of Custom Creatives
• Interview with Rahul Alim of Custom Creatives.mp4

Bonus: Coaching Calls

• Coaching Call #1 – Mindset & Focus
• Coaching Call #2 – Getting Clients
• Coaching Call #3 – Outsourcing SEO & Web Design
• Coaching Call #4 – Client Organization & Systems

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