Digital Marketer – Copywriting Mastery Class

For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.

Why?

Because, simply put, they’re the best there is.

For over 20 years now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters.

As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.

We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore.

But rather than create it ourselves, the thought occurred to us:

Why not join forces with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?

Well, that’s exactly what we did.

And the result…in our not-so-humble opinion…is a must-have digital copywriting training.

The truth is that we’re standing on the shoulders of giants here. We certainly didn’t invent copywriting. It’s been around for over a century.

Instead, we’ve taken 100 years of information about persuasion & copywriting and we’ve “made it modern.”

In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)…

…and bridged the gap to the digital copywriting needs of today.

The result is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously.

When you become Certified in Copywriting Mastery, you’ll discover…

• Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales…

• How to use the metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions…

• The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copy that keeps readers riveted…

• Learn how to dramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…

• How to identify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…

• What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attention and make them eager to read more..
• Get our “Master Copywriting Checklist” with 36 essential copywriting secrets from the world’s top “A-List” copywriters…
• How to quickly determine your prospect’s awareness level and use it to write copy that grabs attention and speaks directly to “the conversation in their head”…
• Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
• Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespage)…
• The “3 Rules of Selling” that all copywriters should have taped to their computer monitor…
• Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects…
• Learn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
• What “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)…
• Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need…
• How to apply “The Power of One” to strengthen the impact of every testimonial on your website…
• Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message…
• Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs…
• Get time-tested tips to create a stronger sense of urgency in your copywriting…so that your prospects won’t just want to buy, they’ll NEED to buy NOW

• The counterintuitive reason why you should almost always DELETE your first paragraph of copy! (This revelation will shock you…)

• The secret to structuring an effective sales argument that turns skeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)…

• What the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand…

• How to make sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)…

• What a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW…

• And much more…

In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS…

…a skill you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!

(Because remember, everything you write online is trying to “sell” something…whether it’s a click, an opt-in, a product, or just an idea.)

Make no mistake, guys: copywriting CAN be learned, and THIS is the system to learn it.

And like all our trainings and programs, we make sure the material is hands-on and practical.

It’s not just “theory.”

Instead, your mastery class comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!

What You’ll Learn In This Course

Lesson 1: Connecting With Your Prospect

Lesson 2: Myth of “You”

Lesson 3: The Principle of Intimacy

Lesson 4: Power Emotions

Lesson 5: 4 Examples of Core Buying Emotions in Copy

Lesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool