Secrets from “The Shark” – 8 week course from The Daymond John Academy

Secrets from “The Shark” – 8 week course from The Daymond John Academy

Week 1: Introduction to DJA and “Growing a business to achieve wealth”
– Creating an action plan
– Making sure your business is scalable
-Exit Strategy
-3 P’s – People, Product, Process
– Market research to be sure you have market demand
– Business valuation and goal setting

Week 2: Launching a Product
– Step by step from idea to mass production
– Protection – Trademarks and Patents
– Prototypes, samples, mass production
– Sourcing & Manufacturing
– Distribution and logistics
– Pricing and quality

Week 3: Marketing and Branding
– Best strategies
– Traditional and non-traditional marketing
– Online marketing – Social Media, SEO, SEM, and PPC
– Creating a company website
– Building a powerful brand

Week 4: Sales
– Best sales outlets for your product
– Being “retail ready”
– Getting into “big box” stores
– Getting on TV shopping networks

Week 5: Raising Capital
– Debt vs. Equity
– Traditional lenders and SBA
– Angel investors and Venture Capitalists
– How to create a powerful pitch presentation
– Crowdfunding
– Business loans

Week 6: Creating a powerful Business Plan
– How to create a Business Plan to use for your direction and for raising capital
– What goes in the Business Plan
– How to create a Marketing Plan
– What goes in a Marketing Plan

Week 7: Legal Entity set up
– Which entity is best for you
– Asset protection
– Tax advantages
– How to be setup to receive funds from an equity investor

Week 8: Recap of 7 weeks and open forum for questions
– Open forum for Q&A
– Recap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)
Additional Free Resources

In addition to all the amazing content included in the Academy, every student will receive:
– Your own Daymond John Academy hub to review past webinars and presentations
– Guest lectures from industry experts
– Access to Priceless Contacts
– Templates and documents to create:
-Business Plan
– Investor Pitch Presentation
-Funding Referrals
– Business documents and partnerships agreements
– Digital copies of Daymond’s best-selling books:
– Display of Power and The Brand Within

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