Clyde Bedell – How to Convert White Space into Advertising That Sells

Clyde Bedell – How to Convert White Space into Advertising That Sells

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“How to Convert WHITE SPACE into ADVERTISING THAT SELLS” A Basic SHORT COURSE in ADVERTISING CREATION by Clyde Bedell – $597 ( Includes PDF transcripts and mp3 downloads ) Simple one time $597, no per-month charges, no extra costs, no nickel-and-diming or download fees.      This is your chance to study the life’s work of the advertising genius of the century, Clyde Bedell. You’ll love what I’ve put together for you.      I’m Michael Senoff and I’ve teamed up with Barrie Bedell, the son of the great ad man, Clyde Bedell and for the first time we’ve digitally published . . . The Greatest Advertising Course Ever Created. It’s called “How to Convert White Space into Advertising That Sells”. Here’s the story. I interviewed Barrie Bedell after learning about this training from a box of old Jay Abraham materials I purchased 20 years ago. In this box was a huge maroon spiral bound course 11 X 14 inches and the title was embossed in GOLD foil lettering      This was back when I was buying and selling used Jay Abraham seminars on eBay.      It’s how I got my start in this crazy marketing business. “Advertising Mastery” was the name Jay Abraham gave for the same training you are going to learn about below.      See what Jay Abraham has to say about this training. I was so impressed with this course that I contacted Barrie Bedell, the son, and recorded a hardcore, five-part interview with him about his father. Keep reading to get this interview. I kept in contact with Barrie off and on over the years mainly because I knew first hand of the intellectual GOLD he had inherited from his Dad.      Barrie was essentially retired and he was not doing much in advertising.      From conversations with him, I knew Barrie’s son had no interest in the advertising game. BUT I DID!      If something happened to Barrie this advertising gold would be lost forever.      I HAD to do something to preserve it for future generations who want to learn from the masters of the advertising craft.      Previously, Barrie lived on an avocado and lemon farm.      On that farm he had a huge garage to store all his father’s original “How To Convert White Space Into Advertising That Sells” courses. Unfortunately, Barrie was forced to move from the Ventura California farm and was only able to take a limited supply of his fathers archives to his new place. He’s now in Oxnard California south of Ventura. All of the remaining courses were dumped into the trash because Barrie had nowhere to store them in his much smaller place. What a crying shame, I thought to myself.      Saddened by this, I propositioned Barrie to let me digitize his father’s most important work in to easy to read PDF files.      And then, I negotiated for a limited time license to offer this training to YOU for a tiny fraction of what the original courses were sold for.      I fought tooth and nail to get Barrie to agree to let me offer this training for the ridiculous low price of only $597. In the 1960s, hundreds, maybe even thousands of copy editors and ad men paid up to $23,675 in today’s money.      Of course, Barrie’s no schmuck.      He wanted his piece of the action from this promotion too.      I told Barrie, that if he allowed me to offer this to you, I would invest my own money to digitally reproduce his father’s training to today’s digital download standards.      Once you get your hands on this digitized training, you’ll appreciate all I’ve done in publishing and making this historic work available for such a low cost. From the interview that started it all 9 years ago. To the expensive and labor-intensive process of deconstructing the printed course material and scanning of each oversized page one by one. The printing was close to 70 years old, so we had to digitally enhance the color and resolution so when you zoom in on each ad and each lesson, it looks better than the original printed version. Plus, having this as digital PDF files is so much better and more convenient than lugging around these giant manuals. The only way you could study this material was to be sitting at your kitchen table or sitting on the floor.      You can read about famous advertising men in books for under fifteen bucks. You can hear others teach and talk about them at over priced marketing seminars costing five to twenty-five thousand dollars a head.      But you can’t experience and gain an intimate understanding of these advertising geniuses until you study their life’s work. So who is this Clyde Bedell guy and how can he help me?      Firstly, Clyde Bedell wrote his own textbook, How To Write Advertising That Sells, which McGraw-Hill published first in 1940, followed by a second revised edition in 1952. It became a hot best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples.      The book is out of print however, you can find a few on Amazon ranging in price from seventy to over one thousand dollars.      I’ve got permission from Barrie Bedell to gift you this book at no additional cost with your order.      By 1963 Clyde Bedell’s advertising techniques were so successful in so many different industries that the Newspaper Advertising Executives Association begged him create an easy-to-use, systematic course.      And that’s what I have here for you.      It’s called How To Convert White Space Into Advertising That Sells.      This advertising training course consists of 14 oversize manuals (11″ X 14″) which contain 15 parts.      If you scroll down to the bottom of this page I have scanned in each and every page so you can see at how dense this training course is.      Anyway, the content within these pages reveal the most profitable and proven advertising strategies and marketing techniques that any business could ever hope to find.      I consider Clyde Bedell to be one of the greatest advertising minds our world has ever seen.  And I’m proud to be one of his students.      Bedell’s powerful, high-response techniques have sold billions of dollars worth of cars, furniture, real estate, consumer goods, memberships, professional services, and more… all during the 1930′s, 40′s, 50′s, 60′s and beyond to today.      For the first time ever, you can grab this complete set of his rare, amazing, profit-generating, advertising training manuals in color.      This advertising training course contains the secrets that can literally EXPLODE YOUR PROFITS overnight.      They have done so for countless others.      And when applied, they will do so for you. Click to order

HERE’S WHAT YOU GET . . .

     Below is the outline of your core training of “How to Convert White Space into Advertising That Sells”

     You’ll enjoy each module as a high quality digitally reproduced PDF download.

     You’ll be able to use Adobe’s robust browser to, read every printed word, zoom in and out of each ad and study each of over 394 illustration ad examples.

     You can take these lessons with you on the go.

     You can read them from your smart phone, home computer or lap top.

     You can listen to the audio interview segment I conducted with Barrie Bedell nine years ago.

     There is no man alive today to share the great and rich history of one of the world’s greatest advertising experts.

     Barrie, the son knew his father best and you can listen to him share the story on your computer, iPhone or mp3 player.

     Or you can read the word for word printable PDF transcripts of the interview with Barrie because these are made available too with your training.

     Now you’ll own all the tools and training you need to Convert White Space into Advertising That Sells.

     Look at what you get for only $597. (A fraction of what you would pay for one tiny ad!)

     Don’t wait another minute. It’s taken me close to a decade of keeping in contact with Barrie to finally convince him to let me offer this to you for such a ridiculously low price in readable downloadable PDF form.

     Compared to the huge printed course it’s so much more conducive for the study of your advertising craft.

     And I know you’ll appreciate the time and investment in getting this training published in this manner.

Click to order

OVERVIEW 5 Part Audio MP3 Interview With Barrie Bedell About His Father Clyde Bedell

YOU’LL WANT TO LISTEN TO THIS FIRST – –

– 162-minute audio with 61-page transcript

 For the full description of each interview and bonuses click here.

Next Are The PDF Modules Of The 15 Part “How to Convert WHITE SPACE into ADVERTISING THAT SELLS” Course.

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1. Module One – THE ADVERTISING JOB

– 16 pp. of which 8 are type–8 are illustrations, ads, cases. CD

For the full description of each interview click here.

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2. Module Two – SIX FOUNDATION TRUTHS

-PART 2.SIX FOUNDATION TRUTHS 16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

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3. Module Three – RAW MATERIALS OF ALL GOOD SELLING 16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

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4. Module Four – THE GREAT PROVEN HEADLINE INGREDIENTS

-16 pp. of which 8 are type–8 are illustrations, ads, cases.

For the full description of each interview click here.

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5. Module Five – BODY COPY – WHERE THE SELLING GETS DONE

A. Whetting & Sharpening Desire

-16 pp. of which 6.5 are type—9.5 are illustrations, ads, cases.

For the full description of each interview click here.

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6. Module Six – BODY COPY WHERE THE SELLING GETS DONE

A. Carrying Conviction

B. Being Believed

16pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

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7. Module Seven – BODY COPY WHERE THE SELLING GETS DONE

C. Asking for Action & Business

16 pp. of which 7 are type–9 are illustrations, ads, cases.

For the full description of each interview click here.

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8. Module Eight – WRITE FOR EASY READING

-16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

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9. Module Nine – COMMUNICATING THROUGH LAYOUT AND TYPE (1).

-16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

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10. Module Ten – COMMUNICATING THROUGH LAYOUT AND TYPE (2).

16 pp. of which 6 are type–10 are illustrations, ads, cases.

For the full description of each interview click here.

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11. Module Eleven – COMMUNICATING THROUGH LAYOUT AND TYPE 3.

16 pp. of which 4 are type–12 are illustrations, ads, cases.

For the full description of each interview click here.

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12. Module Twelve – FOLLOW-THROUGH. In-Store efforts that Supports Ads and Increases Sales and Profits

-16 pp. of inter-mixed type, illustrations, and ads.

For the full description of each interview click here.

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13. Module Thirteen – STANDARDS, RULES, MINIMUM CHECK LISTS and How to Use Them

16 pp. of which 10 are type–6 are illustrations, ads, cases.

For the full description of each interview click here.

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14-15. Module Fourteen – CONCLUSIONS, SELF-TESTER INDEX

-32 pp. of which 9 are type instruction and information. 22 are illustrations, data, tests, and miscellaneous.

For the full description of each interview click here.

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Bonus #1 – How to Write Advertising That Sells Book – 2nd Ed PDF

This is the same book selling on Amazon prices ranging from $80 to over $1200

539-page document

For the full description click here.

HERE’S WHAT “HOW TO CONVERT WHITE SPACE INTO ADVERTISING THAT SELLS” WILL DO FOR YOU

   Once you order this course and study it, you will know more about what makes advertising sell than anybody else in your field or community.

   You will learn how you can make your advertising sell and bring you more money for less cost, consistently.

   And that’s because the course was written by a master student of advertising that accessed millions upon millions of dollars worth of results-tested advertising.

   These results were compiled and revealed in a system that takes you step-by-step from how to think about advertising before you even start the ad, right down to the final pitch to get the money.

Although there are many other useful advertising books and training, nowhere else is there an entire proven, tested system laid out for you step-by-step that will enable you to turn what would typically be an advertising expense into a money generating annuity to pay you over and over.

Download and study all fifteen (15) modules of How to Convert White Space into Advertising That Sells. Listen to the five-part bonus interview I recorded with Barrie Bedell.  Devour the revised 1952 second edition best selling textbook, How To Write Advertising That Sells published by McGraw-Hill.

    And Imagine cutting your actual cost of advertising in half or more— by doubling your response rates.  Imagine your ads being so compelling that your prospect saves them and use them later to sell a spouse (or another decision-maker) on purchasing your product or service.

   This course will teach you exactly how to make your ads accomplish all this and a great deal more. And now it’s yours for only $597 without any ongoing payments.

   Way less than a fraction of what one typical ad cost, Amazing!

   A full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns.

   AND a Google or Facebook Ad Words Campaign could cost you $5,000 for a $1 per-click (pay-per-click).

   AND— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… you would more than easily recoup your money instantly.

   BUT, you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS. Amazingly, all for less than you pay for a single small ad!

  Act boldly!

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Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

Get Clyde Bedell – How to Convert White Space into Advertising That Sells at Salaedu.com