European Institute of Management Practice – EIMP – Data Analytics for Business Professionals

European Institute of Management Practice – EIMP – Data Analytics for Business Professionals

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Description:

Strategically contribute to the strategic planning, management and implementation of Data Analytics in your organization

Currently there is a worldwide shortage of talent in the areas of Big Data and Data Analytics, furthermore this talent shortage is set to grow dramatically over the coming years. According to a 2013 report by McKinsey, there will be a shortage of 1.5 million managers and analysts in the US in these key business and technical areas by the year 2018.

This course is designed to equip business professionals with a detailed understanding of Data Analytics concepts, terminology and structures together with how to leverage these as part of their organization’s Data Analytics strategy.

The course is intended for for Business Professionals, Departmental Managers, Project Managers and Business Executives who are looking to participate in Data Analytics initiatives.

What are the requirements?

This course has been designed for people with no formal training in the area of Data Analytics
What am I going to get from this course?

Over 34 lectures and 3 hours of content!
Understand how Data Analytics can be used to gain competitive advantage in an organization
Knowledgeably discuss Data Analytics initiatives in modern organizations
Develop a plan to implement an analytics solution for an organization
Manage successful Data Analytics projects
Effectively manage an analytics team
What is the target audience?

This Data Analytics course has been designed for business professionals looking to understand the concepts, terminology and strategic role of Data Analytics initiatives within organisations.
The course has been designed for Business Professionals, Departmental Managers, Project Managers and Business Executives who are implementing, or considering Data Analytics initiatives and projects within their organization

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.