Joanna Wiebe – 10x Facebook Ads 2019

10x Facebook Ads
Actionable step-by-step tactics to guide your creation of the strongest ads – for Facebook, Instagram or any paid social – with 10x the confidence.

Contents
Welcome and Start Here!
Welcome and Start Here!
5 mins
Your Workbook <— Download Me!
1.35 MB
Module One: Facebook and Instagram Ads 101
Facebook and Instagram Ads 101
16 mins
Cheat Sheet: Stages of Awareness
259 KB
How to Map a Lead Generation Funnel
10 mins
How to Map a Webinar Funnel
6 mins
How to Map a Challenge or Video Series Funnel
5 mins
How to Map an Ecommerce Funnel
6 mins
How to Map a Funnel from Scratch
5 mins
End of Module 1 Quiz
Module Two: Anatomy of Facebook and Instagram Ads
Anatomy of Facebook and Instagram ads
10 mins
An Over the Shoulder Walk-Through of Ad Types
11 mins
Resource: Facebook Ad Unit Guide
End of Module 2 Quiz
Module Three: Gathering your Messages
Gathering your Messages
8 mins
Ninja Technique: Facebook Group Message Mining
14 mins
Ninja Technique: How to Mine Amazon Reviews
8 mins
Ninja Technique: How to Mine Twitter for Messages
5 mins
Ninja Technique: Facebook Ad Competitor Research
7 mins
Cheat Sheet: Voice of Customer Research Questions
721 KB
End of Module 3 Quiz
Module Four: Mapping your Messages
Mapping your Messages
8 mins
End of Module 4 Quiz
Module Five: Writing High-Converting Messages
Writing High-Converting Ad Copy
9 mins
Value Proposition Rehab
10 mins
Long Copy vs Short Copy
3 mins
When You’re Ready to Write – Do This First
2 mins
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three – Write your Headline Variations
15 mins
Step Four – Write your Body Copy
37 mins
Resource: Facebook Ad Copy Example
Ad Copy Worksheet
58 KB
Cheat Sheet: Value Proposition Checklist
197 KB
Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis
End of Module 5Quiz
Module Six: Images and Videos
Images and Videos
25 mins
Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s
121 KB
Anatomy of a One-Minute Video
211 KB
Livestream Script: Educational/ Value-Add Content
151 KB
Livestream Script: Relationship-Building
121 KB
Livestream Script: Case Study
136 KB
Livestream Script: Sales
93.7 KB
Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com
End of Module 6 Quiz
Module Seven: Landing Pages that Convert
Landing Pages that Convert
9 mins
Cheat Sheet: Anatomy of a High-Converting Landing Page
279 KB
End of Module 7 Quiz
Module Eight: Testing and How to Know if your Ads are “Working”
Testing and How to Know if your Ads are “Working”
16 mins
How to Troubleshoot a Campaign
13 mins
Cheat Sheet: Rules of Thumb for Effective Testing
148 KB
Cheat Sheet: Key Metrics and what they Mean
170 KB
Cheat Sheet: Key Metrics and what they Mean Continued…
96.8 KB
End of Module 8 Quiz
Module Nine: Red Flags
How to Spot and Avoid Red Flag Situations
3 mins
Cheat Sheet: Red Flags to Avoid
198 KB
End of Module 9 Quiz
Bonus: Facebook Ad Compliance
How to Write Facebook Ad Compliant Copy in Difficult Verticals
17 mins
Resource: Facebook Ad Policies
Quick-Start Videos
Step One- Reference your Funnel Map and Pick a Place to Start
4 mins
Step Two- Write Down your Value Prop Variations
3 mins
Step Three- Write your Headline Variations
15 mins
Step Four – Write your Body Copy

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

Outstanding Course: Joanna Wiebe – The 10x Freelance Copywriter